New Amazon author site, and thoughts on ‘branding’

As stated in the title, I’ve an Amazon author page. It is difficult as all get out to find, unless you use the link here. There are a LOT of J Dark out there, authors, parts of names, etc. One very important part of sales, both books and nearly everything, as sales people will tell you is ‘branding’. What is it that makes you unique, or intriguing. With books, it’s the cover, and your name. Niki has done great things with the cover, but my name isn’t terribly unique. it may be that a pseudonym would help make me and my books easier to find, though I’m not certain what all that would entail.
For those of you curious about the author page, here’s the link:

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